Just Sold in Bristow’s Active Adult Community of Dunbarton
It was my pleasure to introduce 13248 Ormond Drive to the market on April 1st. The seller and I had looked carefully over the market comps and decided that the appropriate list price for the home was $599,000. We also discussed preparing the home for market. Not a fun chore for any seller, even if it just amounts to writing checks to painters and cleaners. There is a great deal of emotional weight in getting your home ready for the market.
After our listing appointment, the seller understood what was needed to get the house ready for market. It didn’t take long for the home to be painted, cleaned and for the seller to be completely out. Sometimes having a home vacant during marketing is preferrable. When that happens, I jump to action with light staging to warm the home up.
With the home staged, it was time for professional photography and then marketing to include more than filling in fields in the MLS. In addition to a gorgeous virtual tour, the property was featured in an online brochure and my blog. After only two days on the market and one very strong offer, the home was under contract. It didn’t take multiple offers to get above the high water mark the seller and I had anticipated.
The seller was able to get an offer with no contingencies at all. No home inspection. No financing contingency. No appraisal contingency. It was smooth sailing to the finish line. Today, it sold for $641,000. That’s $42,000 above list price with one offer.
When the time comes to list your home, get in touch for a confidential market analysis. No matter the market conditions, you will receive the proper listing preparation advice and professional marketing that will take you to the top of the market.
Looking back on my recent posts here on ChrisAnnCleland.com , I was searching for the post that mentioned this expansive, single family detached home at 13248 Ormond Drive as either Coming Soon or Just Listed. Seems that things have been hectic enough that is was shared only through a link of the virtual tour via my Facebook page.
Ask a seller who hears the tales of way above list price sales in low single digit days about how difficult a listing agent’s job is in a seller’s market and they are likely to default to thinking it isn’t difficult at all. The mistake many sellers make is thinking that a listing agent’s job is measure solely on days on the market or whether a home sold above list price. There is so much more to this job when it comes to properly representing the interests of a seller. And a seller’s market doesn’t make it easier. On the contrary, sometimes it makes the job more difficult.
While in Coming Soon status, this active adult home in Dunbarton had plenty of interest just gearing up for the home to hit the market. In fact, the day before it went Active and was available for showings, a buyer’s agent called and asked if they could submit a sight unseen offer. There are a multitude of reasons why a sight unseen offer may not be the best answer, not the least of which is likely a buyer’s agent arguing that their buyer-clients lose in multiple offer situations. To me, that sounds like hitting the open market is a case for making more money.
What I didn’t see coming was the two other homes that became available in Dunbarton that quelled activity on 13248 Ormond. One was larger, with a finished basement, listed $50,000 less. That’s a problem. However, in speaking with the listing agent there, it seemed all the buyer enthusiasm was behind hers with a finished basement vs. having a loft and backyard. That agent was rolling in offers, which also told her she had under priced the home. What does that mean to buyers who haven’t talked to that competing listing agent, professional to professional? It means buyers would think my gorgeous listing would seem over priced. Understanding market perception is critical when listing in any type of market condition. Sellers can over price in a seller’s market. Mine didn’t, but if buyers thought she did, well, the offers would be lower.
Meanwhile, the elbow grease that went in to prepping this home for market was no different than any other market. Even when I thought I would be the only listing in the neighborhood, I was doing light staging and ordering professional photos. Why? It increases the seller’s bottom line, even in a seller’s market. That all important buyer enthusiasm matters.
Making sure that pre-wired speakers and TV mounts were not eye sores, I was busy fluffing. I even neatened up what was already in place from wiping down a shower, replacing light bulbs, coiling an exterior hose or placing patio chairs. The home showed absolutely perfect. Even the agent that hosted an open house was impressed.
Bearing in mind the scrum going on at the under priced basement home on an extended offer deadline, when my seller got an offer that was higher than what my highest hope for her home had been, she was quick to act and accept the one fantastic offer she had. If not, she would be facing the lost buyers that felt they were competing for more home at a lower price elsewhere. Those buyers don’t swing very hard. This Dunbarton beauty was under contract in two days.
Stay tuned for the final sold price. It will be impressive. In the meantime, if you have been considering the sale of your home, in Dunbarton or elsewhere, get in touch for your own confidential consultation. I am well versed in the market forces and perception that will be at work when you list. A seller’s market is not a guarantee of a sky high offer, or even multiple offers. The highest rewards go to those who prepare and create buyer enthusiasm. That is the name of the game no matter the market.