Professional Marketing Involves Elbow Grease

Professional Marketing Involves Elbow Grease

Six years ago, in a very different market when only the hottest homes sold in a matter of days, it was not at all unusual for a single family home to take one to two months to sell. Looking back at the first six months of 2015, the average days on market was forty-five. It was during this time a couple called, disappointed their home hadn’t sold after seventy days with their former listing agent.

Based on what I was seeing online, it seemed the listing agent prior had put in zero effort into advising this couple on what to do to sell. The sellers were eager for advice and did the preparation I advised. Taking it one more step, I helped them edit their rooms to make the home show perfectly and do some staging.

My favorite contrast in how I market is a comparison shot between the previous shot of the hot tub and mine.


A little effort goes a long way. Simply removing the cover of the hot tub would have made a much improved photo. Adding a little fluff just elevated it that much more. It sells the luxury of having a hot tub and invokes a feeling of relaxation and enjoyment. And this wasn’t expensive. Every staging item was purchased at the dollar store or donated by the owner for the photo. The home was under contract in eleven days…in less than half the average marketing time of that period.

Back then I was still taking my own listing photos. Now when I remove hot tub covers to actually show a hot tub (always awkward and cumbersome, but so worth it,) the professional photos look even better. Selling a home is one thing. Selling the lifestyle of a home is what gets you the highest offers the market will bear.

Professional photos in this day and age are a MUST

Professional marketing is what makes a property get bid even higher than a competing listing, even in a frenzied seller’s market. Who you hire to list your home matters just as much now as it did when the market demand was slower. It shows more in your bottom line than in marketing time these days, but still creates that buyer enthusiasm that boosts your home above the competition, or most recent sales, like a rocket.

Get in touch with me when you are considering the sale of your home and find out how my professional marketing and attention to details will make you even more money than you imagined.

Just Sold in Hopewell’s Landing

15124 Santander Drive, Gainesville, VA Sold for $676,000 on February 23, 2021

Just Sold in Hopewell’s Landing

The story of my listing at 15124 Santander Drive started in the summer of 2020 when the sellers consulted with me about listing their home for sale in the beginning of 2021. There was a job relocation on the horizon and they wanted to get an idea of what their home would be worth and what projects they should do between then and listing.

At the time of our first meeting, the home was in good shape, but had an unfinished basement. A list price of $599,000 would have been reasonable. Between that first meeting and hitting the market on January 22nd, the basement was finished, giving this four bedroom home, two more legal bedrooms, one more full bathroom for a total of four full bathrooms and recreation space. They also refinished the hardwood floors on the main level. We looked over comparable sales and got to $635,000 for the list price.

Opening day on the market, January 22nd, it was obvious this home was going to be more in demand than even I had anticipated. We had two open houses, one Saturday, one Sunday, and met Sunday late evening to go over the twenty-six offers the sellers had received. They quickly narrowed twenty-six offers down to four by focusing only on the offers that waived ALL contingencies. They were under contract on Tuesday with their second highest buyer of the four, when the first had expressed some doubt after being dubbed the winner.

Today, February 23rd, this home sold for $676,000….$41,000 above its list price.

If you have been waiting for the top of the market to sell your Gainesville home, this is the time. NAR (National Association of REALTORSĀ®) anticipates prices to continue to increase this year. Of course, we will only know we have hit the top when we start the decline and see the top behind us. The great news about the ride to the top of the market, there is very limited inventory which is what is driving us to the top. By the time we are headed down, you’ll have more competition.

Get in touch with me for a free, no obligation consultation if you want to investigate the sale of your Gainesville home.

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